Reading Material (TMAF05)
Below is good reading material:
Lecture 0: Material for the Swedish Students
- Map of Hangzhou
- Map of Yuquan campus (the dorms are in building No 31)
- Directions - useful phrases
- Directions to Yuquan campus
- Directions - useful phrases II
Lecture 1: Introduction
- Lund university
- Zhejiang university
- The education of fortune 100 CEOs
- Forbes magazine: The path to becoming a fortune 500 CEO
Lecture 2: Innovation-Inspiration
- Ethnography primer from AIGA and Cheskin: http://tinyurl.com/ctbxt26
- Beckman & Barry, Innovation as a Learning Process: http://tinyurl.com/d9h8rjs
- Leonard & Rayport, Spark Innovation through Empathic Design: http://tinyurl.com/brmau5g
- Prahalad, The Fortune at the Bottom of the Pyramid: http://tinyurl.com/cowbfha
- Brown, Design Thinking: http://tinyurl.com/9tavzvp
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Patnaik & Becker, Needfinding: http://tinyurl.com/9yyp7ex
Lecture 3: Innovation-Ideation
- Lehrer, Groupthink: The Brainstorming Myth: http://tinyurl.com/9bf6emo
- Siverstein, Samuel & DeCarlo, The innovator's Toolkit: http://www.innovatorstoolkit.com/
- Sutton & Hargadon, Brainstorming Groups in Context: http://tinyurl.com/9dj26os
- Service Design Tools: http://www.servicedesigntools.org/
Lecture 4: Innovation-Implementation
- Houde & Hill, What Do Prototypes Prototype?: http://tinyurl.com/8ga5val
- Buchenau & Fulton Suri, Experience Prototyping:http://tinyurl.com/c79g3qs
- Gladwell, Creation Myth: http://tinyurl.com/3fmz4ee
- Pretotype It: http://www.pretotypelabs.com/
- Service Design Tools: http://www.servicedesigntools.org/
Lecture 5: Innovation-Innovation climates and Examples
- Ekvall , Organisational climate for Creativity adn Innovation: http://tinyurl.com/9da29yp
- Isaksen et al, Creating More Innovative Workplaces: http://tinyurl.com/8dsago2
- GE Innovation Barometer: http://www.ge.com/innovationbarometer/
- Forbes Global 2000: http://www.forbes.com/global2000/
- Finacial Times 500: http://www.ft.com/intl/companies/ft5000
- Åström and Murray: Feedback systems (chapter 1)
- Theorin and Romero: PLC and DCS
Lecture 6: Business plans
- The business plan: http://www.myownbusiness.org/s2/
- Business Plans:http://www.entrepreneur.com/businessplan/index.html
- 7 Ways to Help Ensure Your Business Succeeds: http://www.entrepreneur.com/article/223390
- Business Plan's Necessary Factors: http://www.youtube.com/watch?v=cpcHrsQLo1o
- What They Don't Teach in Business School about Entrepreneurship: http://www.youtube.com/watch?v=mHVJF9VaWfo
- Sample Business Plans: http://www.bplan.com/samples/sba.cfm#
- Real test of an Idea: http://www.quirky.com
- A very good very real idea (10 years after): http://techcrunch.com/2012/08/15/invisible-bike-helmet/
Lecture 7: Product development methodology
Lecture 8: Marketing and Sales
Lecture 9: Final presentations
Lecture 10: Final presentations