The world is becoming more international and cutting edge knowledge in marketing as well as engineering in a global world is becoming a valuable asset on the job-market. There is a lack of people with skills in both fields with the ability to connect market needs and innovations with product development, especially in an international context. International Market Driving Engineering (iMDE) is aimed at providing these knowledge and skills.
The course International Market-Driven Engineering is a joint course collaboration between Technology Management at Lund University Sweden (LU), and three schools at Zhejiang University China (ZJU). The course is developed within the framework of LU-ZJU JCIE (Joint Centre for Innovation and Entrepreneurship). The course langauge is English. The classroom will be D:201, Art building, Xixi campus, Zhejiang university. The course aims at making it possible to intertwine the two disciplines Technology and Management, in Sweden and in China, in four ways; Students, Teachers, Subjects and Cultures.
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The course material consists of lecture notes and reading material for each lecture. The course material will be provided at the lectures, the course material will also be available on TM-online.
The students will be divided in 8 groups, each group consisting of both Swedish and Chinese student, as well as of both Engineering and Management students. Each group will have 6-12 students. The Swedish students have already been divided into groups. The Chinese students will be added to these groups at the start of the course.
As part of the course, the students should perform a project. The project which is related to innovation and product development, will be centered around a theme. Each group will work on a different project related to the theme.
At the end of the course the students should present their projects though a written report, an oral presentation and a short film. The grade is pass or fail.